Brett Jessen

About Me

I am a writer and researcher focused on blockchain technology, digital assets, and the evolving landscape of decentralized finance. With over 15 years of leadership experience and a deep commitment to continuous learning, I translate complex technical concepts into clear, actionable insights for both technical and general audiences.

My work spans project analysis, market research, technical writing, and educational content. I have contributed to platforms including CryptoBanter and PersonaFi, and I am committed to responsible, evidence-based coverage of the Web3 space.

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Experience

PersonaFi

Digital Assets Researcher and Writer

• Authored in-depth research reports on emerging crypto projects, providing actionable insights for community members.
• Developed and launched an NFT project, using content marketing to onboard 3,200 users.
• Hosted weekly educational tutorials on data analysis, risk management, and responsible investing.
• Grew the community through high-quality written content and research-driven editorial strategy.

CryptoBanter

Digital Asset Researcher

• Applied data analysis expertise to simplify complex blockchain concepts for non-technical audiences.
• Authored high-quality, informative articles within tight editorial deadlines.
• Contributed research that helped grow the channel to 500,000 YouTube subscribers.
• Presented findings on live daily shows, bridging the gap between technical research and public understanding.

UPS

Hub Supervisor

• 15+ years of leadership experience in fast-paced operational environments.
• Developed training protocols, managed budgets, and drove performance improvements across teams.
• Strong foundation in decision-making, communication, and data-driven strategy.

Skills

Technical Writing
Research & Analysis
On-Chain Research
Fundamental Analysis
Technical Analysis
Risk Management
Data Analytics
Blockchain Technology
DeFi & Web3
Content Strategy
Decision Making
Communication
Emotional Intelligence
Change Management
JavaScript
Python
HTML

Featured Writing

"Charting the Future"

An exploration of AI's transformative potential and its implications for society, the economy, and human life — advocating for a new economic paradigm built on inclusivity and shared prosperity.

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Venture Capital Analysis

A detailed analysis of the top 57 Venture Capital funds and their most prevalent digital asset holdings, providing a data-driven view of institutional positioning in the crypto market.